"Integrating B2B and B2C research to explain industrial buyer behavior" by Riza Casidy, Mayoor Mohan et al.

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Title

Integrating B2B and B2C research to explain industrial buyer behavior

Authors

Riza Casidy, Macquarie Business School
Mayoor Mohan, Virginia Commonwealth University
Munyaradzi Nyadzayo, University of Wollongong in Dubai

Publication Name

Industrial Marketing Management

Open Access Status

This publication is not available as open access

Volume

106

First Page

267

Last Page

269

Link to Full Text

COinS

Link to publisher version (DOI)

http://dx.doi.org/10.1016/j.indmarman.2022.09.001