Franchisee advisory councils and justice: franchisees finding their voice

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Journal of Strategic Marketing


Drawing on the four dimensions of justice: distributive, procedural, interactional, and informational justice, this research examines justice as an antecedent of franchisee performance. Empirical research tested a theoretical model using structural equation modelling techniques. Our results show significant support for two of the four dimensions: distributive and interpersonal justice. Furthermore, our model tested, and found support for the moderation of franchisee membership in the Franchisee Advisory Council (FAC). Perceptions of distributive justice is considered the most important contributor to franchisees’ perceived performance in franchise systems that endorse and actively participate with the FAC through membership. Thus, one major implication of this research is the moderation effect of membership of the FAC on the influence of justice on franchisees’ perceptions of positive performance outcomes. This speaks to the FAC’s particular importance for facilitating best practice, strong, and financially viable franchise systems.

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