Title

Architecting and developing big data-driven innovation (ddi) in the digital economy

Publication Name

Journal of Global Information Management

Abstract

To revamp with new creative age characterized by ongoing digital transformation, more and more industries are capitalizing on digital innovation for their sustainable business growth. Drawing on a systematic literature review, thematic analysis, and using the theories of dynamic capabilities and market orientation, this research scrutinizes a systematic process for developing analytics-based data-driven innovation (DDI). Findings suggest a standardized seven-step process for DDI, including product conceptualization, data acquisition, data refinement, data storage and retrieval, distribution, presentation, and market feedback.

Open Access Status

This publication is not available as open access

Volume

29

Issue

3

First Page

165

Last Page

187

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Link to publisher version (DOI)

http://dx.doi.org/10.4018/JGIM.2021050107