Title

Journal of Brand Management: Editorial guidelines and expectations of authors

Publication Name

Journal of Brand Management

Abstract

The aim of this editorial is to provide guidance to aid prospective authors whilst writing and preparing their research papers for consideration within the Journal of Brand Management, and to understand what reviewers will typically be looking for in a manuscript. A number of key generic issues are considered, as well as how sections of a research paper should be structured.

Open Access Status

This publication may be available as open access

Volume

28

Issue

1

Share

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Link to publisher version (DOI)

http://dx.doi.org/10.1057/s41262-020-00217-3