Collaborative and Social Media SaaS (Software as a Service) Cloud Computing Services’ Adoption and Acceptance Model on the Millennials: Conceptual Model

Publication Name

Studies in Computational Intelligence


Collaborative and social media SaaS cloud services emerged as one promising technology to meet the demand of high connectivity, collaboration, and reliability, while achieving cost-effective solutions. However, scarcity of empirical works has been devoted to the higher education sector represented by the millennials at university campus. This work tries to fill this gap and proposes an integrated model of Theory of Planned Behaviour (TPB) and Technology Acceptance Model (TAM) to understand the dominant factors of the adoption of the collaborative and social media that are cloud-based services and applications. The purpose of the study is to formulate the conceptual model: A review of the literature.

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