Publication Details

King, L., Kelly, B., Gill, T., Chau, J. & Chapman, K. (2009). Inappropriate food marketing. Sydney, Australia: Preventative Health Taskforce.


The Preventative Taskforce has identified inappropriate food marketing to children as a national policy priority, and is seeking to provide an informed policy approach to guide government action in this area. This project has formulated a set of policy options and recommendations regarding inappropriate food marketing in Australia. The policy options and recommendations have been developed on the basis of an analysis of international evidence, including Australian and international research studies and case studies of policy initiatives. The policy options and recommendations address the potential roles and responsibilities of national government, and take account of the roles of industry groups, non-government organisations and consumers.