Bridget Kelly, University of WollongongFollow
Stefanie Vandevijvere, University of AucklandFollow
See Hoe Ng, National University MalaysiaFollow
Jean Adams, University of Cambridge
Lorena Allemandi, Fundacion InterAmericana del Corazon-Argentina
Liliana Bahena-Espina, Instituto Nacional De Salud Publica
Simon Barquera, National Institute of Public Health, Mexico
Emma J. Boyland, University of LiverpoolFollow
Paul Calleja, Malta College of Arts, Science and Technology
Isabel Cristina Carmona-Garces, University of Antioquia
Luciana Castronuovo, Fundacion InterAmericana del Corazon-Argentina
Daniel Cauchi, University of Malta
Teresa Correa, Diego Portales University
Camila Corvalan, University of Chile
Emma Cosenza-Quintana, Institute of Nutrition of Central America and Panama
Carlos Fernandez-Escobar, Carlos III Health Institute
Laura Gonzalez-Zapata, University of Antioquia
Jason C. Halford, University of Liverpool
Nongnuch Jaichuen, Thailand Ministry of Public Health
Melissa Jensen, Universidad De Costa Rica
Tilakavati Karupaiah, National University of MalaysiaFollow
Asha Kaur, University of Oxford
Maria Kroker-Lobos, Instituto de Nutrición de Centroamérica y Panamá
Zandile Mchiza, University of Western Cape, South Africa
Krista Miklavec, Nutrition Institute
Whadi-ah Parker, Human Science Research Council of South Africa
Monique Potvin Kent, University of Ottawa
Igor Pravst, Nutrition Institute
Manuel Ramirez-Zea, Instituto de Nutrición de Centroamérica y Panamá
Sascha Reiff, Ministry for Health, Malta
Marcela Reyes, University of Chile, Instituto de Nutrición y Tecnología de los Alimentos
Miguel Royo-Bordonada, Carlos III Health Institute
Putthipanya Rueangsom, Thailand Ministry of Public Health
Peter Scarborough, NHS Foundation Trust, London
Maria Tiscornia, Fundacion InterAmericana del Corazon-Argentina
Lizbeth Tolentino-Mayo, Instituto Nacional De Salud Publica
Jillian Wate, Fiji National University
Martin White, University of Cambridge
Irina Zamora-Corrales, Universidad De Costa Rica
Lingxia Zeng, Xi'an Jiaotong University
Boyd A. Swinburn, University of AucklandFollow



Publication Details

Kelly Gillott, B., Vandevijvere, S., Ng, S., Adams, J., Allemandi, L., Bahena-Espina, L., Barquera, S., Boyland, E., Calleja, P., Carmona-Garces, I., Castronuovo, L., Cauchi, D., Correa, T., Corvalan, C., Cosenza-Quintana, E., Fernandez-Escobar, C., Gonzalez-Zapata, L. I., Halford, J., Jaichuen, N., Jensen, M. L., Karupaiah, T., Kaur, A., Kroker-Lobos, M. F., Mchiza, Z., Miklavec, K., Parker, W., Potvin Kent, M., Pravst, I., Ramirez-Zea, M., Reiff, S., Reyes, M., Royo-Bordonada, M.,Rueangsom, P., Scarborough, P., Tiscornia, M. Victoria., Tolentino-Mayo, L., Wate, J., White, M., Zamora-Corrales, I., Zeng, L. & Swinburn, B. (2019). Global benchmarking of children's exposure to television advertising of unhealthy foods and beverages across 22 countries. Obesity Reviews, 20 (52), 1116-128.


Restricting children's exposures to marketing of unhealthy foods and beverages is a global obesity prevention priority. Monitoring marketing exposures supports informed policymaking. This study presents a global overview of children's television advertising exposure to healthy and unhealthy products. Twenty-two countries contributed data, captured between 2008 and 2017. Advertisements were coded for the nature of foods and beverages, using the 2015 World Health Organization (WHO) Europe Nutrient Profile Model (should be permitted/not-permitted to be advertised). Peak viewing times were defined as the top five hour timeslots for children. On average, there were four times more advertisements for foods/beverages that should not be permitted than for permitted foods/beverages. The frequency of food/beverages advertisements that should not be permitted per hour was higher during peak viewing times compared with other times (P < 0.001). During peak viewing times, food and beverage advertisements that should not be permitted were higher in countries with industry self-regulatory programmes for responsible advertising compared with countries with no policies. Globally, children are exposed to a large volume of television advertisements for unhealthy foods and beverages, despite the implementation of food industry programmes. Governments should enact regulation to protect children from television advertising of unhealthy products that undermine their health.



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