Advertising and Marketing to Children



Publication Details

Kelly, B. (2019). Advertising and Marketing to Children. In P. Ferranti, E. M. Berry & J. R. Anderson (Eds.), Encyclopedia of Food Security and Sustainability (pp. 418-423). United States: Elsevier.


In today's society young people see commercial messages for unhealthy foods and beverages everywhere and all of the time. This marketing exposure is linked to a cascade of effects that ultimately leads to poor dietary and health outcomes, where negative impacts are sustained and reinforced over time with repeated marketing exposures. Public policies to protect children from this unhealthy food marketing are necessary, but will require a fundamental shift in cultural norms and the disruption of our food supply and environment.

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