Title

Industry use of 'better-for-you' features on labels of sugar-containing beverages

RIS ID

131475

Publication Details

Brownbill, A. L., Miller, C. L. & Braunack-Mayer, A. J. (2018). Industry use of 'better-for-you' features on labels of sugar-containing beverages. Public Health Nutrition, 21 (18), 3335-3343.

Abstract

ObjectiveTo examine the ways in which sugar-containing beverages are being portrayed as 'better-for-you' (BFY) via features on product labels.DesignCross-sectional audit of beverage labels.SettingAdelaide, Australia. Data on beverage labels were collected from seventeen grocery stores during September to November 2016.SubjectsThe content of 945 sugar-containing beverages labels were analysed for explicit and implicit features positioning them as healthy or BFY.ResultsThe mean sugar content of beverages was high at 8·3 g/100 ml and most sugar-containing beverages (87·7 %) displayed features that position them as BFY. This was most commonly achieved by indicating the beverages are natural (76·8 %), or contain reduced or natural energy/sugar content (48·4 %), or through suggesting that they contribute to meeting bodily needs for nutrition (28·9 %) or health (15·1 %). Features positioning beverages as BFY were more common among certain categories of beverages, namely coconut waters, iced teas, sports drinks and juices.ConclusionsA large proportion of sugar-containing beverages use features on labels that position them as healthy or BFY despite containing high amounts of sugar.

Please refer to publisher version or contact your library.

Share

COinS
 

Link to publisher version (DOI)

http://dx.doi.org/10.1017/S1368980018002392