Once the domain of clinicians and researchers, we must now accept that 'obesity' has become ingrained in popular culture. An example is the emergence of a feast of reality television shows about obesity and weight loss. The most popular show is The Biggest Loser, where contestants compete to lose weight and win cash.
Thomas, S., Hyde, J. & Komesaroff, P. (2007). "Cheapening the struggle:" obese people's attitudes towards The Biggest Loser. Obesity Management, 3 (5), 210-215.