The development of children's scepticism about advertising

Authors

Maria Chu, City University London
Mark Blades, University of Sheffield
Jane S. Herbert, University of SheffieldFollow

RIS ID

110644

Publication Details

Chu, M. T., Blades, M. & Herbert, J. (2014). The development of children's scepticism about advertising. In M. Blades, C. Oates, F. Blumberg & B. Gunter (Eds.), Advertising to Children: New Issues and New Media (pp. 38-19). London, United Kingdom: Palgrave Macmillan.

Abstract

In this chapter we will review the evidence about children's beliefs about advertising and advertisers' motives. There is much evidence that children, even young children, can be sceptical about advertising, but there is less evidence about the reasons for that scepticism.