Gender is a key lens for interpreting meanings and practices of drinking. In response to the overwhelming amount of social and medical alcohol studies that focus on what extent people conform to norms of healthy drinking, this article extends critical feminist geographical engagement with assemblage thinking to explore how the technologies of biopower covertly materialised as bodily habits may be preserved and challenged. We suggest an embodied engagement with alcohol to help think through the gendered practices and spatial imaginaries of rural drinking life. Our account draws on interviews with women of different cohort generations with Anglo-Celtic ancestry living in a country town in Victoria, Australia. Three vignettes based around emergent themes of maternal, domicile and socialising bodies help shed light on the contradictory ways gender is lived through the dynamics of alcohol consumption which help constitute everyday life in a country town.