It's only scary if it's about me or my child: Different responses to emotional appeals targeting asthma awareness

Authors

Sandra C. Jones, University of WollongongFollow
Samantha L. Reis, University of WollongongFollow
Karen M. Larsen-Truong, University of WollongongFollow

RIS ID

78494

Publication Details

Jones, S. C., Reis, S. L. & Larsen-Truong, K. M. (2012). It's only scary if it's about me or my child: Different responses to emotional appeals targeting asthma awareness. In R. Lee (Eds.), Australia New Zealand Marketing Academy Conference 2012: Proceedings (pp. 1-1). Ehrenberg-Bass Institute for Marketing Science: Ehrenberg-Bass Institute for Marketing Science, Edith Cowan University.

Abstract

Abstract presented at Australian and New Zealand Marketing Academy Conference, Adelaide, 3-5 Dec 2012