This paper examines recent modifications to a masters-level subject in the area of technology-based learning. It shows how a scenario built around a fictitious consultancy company was joined to a new content set. Particular attention is given to a structuring device aimed at strengthening motivation in the addition of an unseen Chief Executive Officer (CEO) character. This device, coupled with reconfiguration of the lecturer as a company adviser, has become a primary driver of subject activity. We explain the rationale for adopting our approach and describe how it was implemented. Preliminary reflections are considered and the paper concludes by outlining some issues requiring further investigation in an ongoing work-inprogress.