• Individual nature of asthma and the asthmatic are not well understood or prioritised as a starting point to improve the uptake of self management strategies • Fuller understanding of 4 P’s from a consumer perspective required • Preliminary audience segmentation herein provide a sound platform for future investigations • Consumer focused evaluations are necessary to understand the present barriers and future facilitators of health behaviour change.
Andrews, K. L., Jones, S. C., Williams, M. & Mullan, J. (2010). Challenging the views of self management for asthma. In R. Russell-Bennett & S. Rundle-Thiele (Eds.), 2010 International Nonprofit and Social Marketing Conference (INSM): conference proceedings- connecting thought and action (pp. 5-8). Queensland: Faculty of Business, Queensland University of Technology.