Publication Details

McHugh, S., How podcasting is changing the audio storytelling genre. The Radio Journal: International Studies in Broadcast and Audio Media, 14(1), 2016, 65-82.


This article explores the impact of the post-2014 podcast resurgence on nonfictional audio storytelling formats. The empirical study comprises themed commentary by five significant US, European and Australian editors who commission and produce audio documentaries and features for broadcast and/or podcast. The article provides insights into the changing role played by public broadcasters, the growth of independent podcast networks and the perceived differences between radio and podcasting as a mode of delivering and receiving audio content. Of particular significance is the belief of senior commissioning editors that podcasting is fomenting a new, more informal, genre of audio narrative feature centred on a strong relationship between host and listener, with content that is 'talkier' and less crafted. The US audio storytelling podcast sector is growing fast, and much of it has links to a public media ethos, but how to resource it without compromising its editorial independence remains unresolved.



Link to publisher version (DOI)