In the spectacular spaces carved out by recent South Indian commercial cinema, we are beginning to notice a certain proliferation of popular idioms dealing with political questions, a phenomenon that demands to be seen as part of attempts in different realms to 'manage' the crises of our times. One of the commonest names for the interconnected processes that are transforming our society, the name that at least for some is also a signifier for contemporary crises, is liberalization. We would like to suggest that the term is popularly used not only to refer to the actual economic changes being wrought in India, but also to index something more diffuse: the new ways of life which are emerging and the elaborate discursive procedures that endorse and perpetuate them.



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