James Wieland


By 1914, when the Great European War broke out, picture postcards were at the crest of a popular wave which continued throughout the war. They had only been on the market since the Paris Exhibition of 1889 and the divided-back card, providing space for the address and a message, was even more recent, having been legalised in 1902.2 Not only did the picture postcard allow the sending of a short message - sometimes intimate, often reticent and understated, occasionally inarticulate and almost illegible - but its design and the intention behind its purchase and posting carried signs of other messages for private and/or public decoding and consumption.



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