John Thieme


Popular discourses are ubiquitous in the writing of Margaret Atwood. Her novels, poetry and critical writing constantly foreground ways in which notions of gender identity, and of cultural identity more generally, have been shaped by media and other popular representations. References to Hollywood and television rub shoulders with allusions to magazines, fairy tale, popular song and a host of other forms responsible for women's socialization and female mythologies: these include the Persephone2 and Triple Goddess3 myths, popular religious discourse, advertising language and iconography and the stereotypical norms inculcated in girls by such institutions as Brownies and Home Economics classes.4



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