Document Type

Conference Paper

Publication Date


Publication Details

This conference paper was originally published as Hoek, J., Gifford, H., Pirikahu, G., Thomson, G. and Edwards, R., Smokers’ and Former Smokers’ Responses to Tobacco Retail Displays, Partnerships, Proof and Practice - International Nonprofit and Social Marketing Conference 2008, University of Wollongong, 15-16 July 2008.


Recent findings suggest tobacco retail displays increase smoking susceptibility and experimentation among young people; however, less is known about how they affect smokers, particularly those making a quit attempt. This paper reports on 20 depth interviews conducted with former smokers and lapsed quitters. Although participants had differing perceptions of the salience of retail displays, several reported the visibility of tobacco products had complicated their quit efforts and virtually all supported a ban on tobacco retail displays. The findings extend earlier studies and provide insights into how tobacco retail displays undermine cessation attempts and tempt recent quitters.