The article reveals that not all business fit the model of electronic business (e-business). Since the bubble burst in April 2000, many have become pessimistic about the future of e-business. Having been through process reengineering, enterprise resource planning, and now e-business with disappointing results, experienced managers are wary of large IT investments. Multiple failures in B2C, B2B, and other forms of e-business have raised questions regarding the pace at which the networked economy is emerging and ultimately the suitability of e-business for many firms. Claims that e-business is driving revolutionary business change are misleading and only partly correct. The most likely path for the evolution of e-business is an incremental one, automating the existing B2B processes and extending the few B2C successes.
This article was originally published as Coltman, T, Devinney, TM, Latukefu, AS and Midgley, DF, Keeping E-business in perspective, Communications of the ACM, 45(8), 2002, 69-73. Copyright 2002 Association for Computing Machinery. Original journal article available here