RIS ID
20292
Abstract
Research has shown that grocery shopping is the most stressful form of shopping and it is an activity that most individuals perform on a regular basis. Grocery shopping via the Internet has the potential to reduce a number stressors associated with grocery shopping. This research confirms that shopping over the Internet reduces these stressors but creates a new list of potential stressors for customers. This study concludes with solutions an online store can implement to reduce potential stressors for customers.
Link to publisher version (URL)
International Conference on e-Learning, e-Business, Enterprise Information Systems, and e-Government
Publication Details
Freeman, M. (2007). Online versus traditional grocery shopping stressors. International Conference on e-Learning, e-Business, Enterprise Information Systems, and e-Government (pp. 90-95). United States of America: CSREA Press.