Publication Details

Kartiwi, M., Macgregor, R. C. & Bunker, D. (2006). Electronic commerce adoption barriers in Indonesian small medium-sized enterprises (SMEs): An exploratory study. Americas Conference on Information Systems (pp. 1830-1837). Atlanta, GA, USA: AMCIS.


This research seeks to explore and detect underlying relationships between identifiable barriers of electronic commerce (ecommerce) adoption in Indonesian small medium-sized enterprises (SMEs). A quantitative pilot study was conducted through a mail survey to collect the relevant data from several cities in three provinces in Indonesia, namely West Java, Bali and DKI Jakarta. The inter-correlations among the barriers influential to the e-commerce adoption decision demanded the application of principal component analysis to determine the factors perceived to dictate e-commerce adoption decision outcomes. The results of the analysis indicate that correlations between the barriers do exist and that the barriers can be grouped according to four distinct factors: the difficulty of implementing e-commerce, the unsuitability of e-commerce to the business, the uncomfortability in communicating and choosing standards in business online, as well as the inapplicability to the current business needs.

Link to publisher version (URL)

Americas Conference on Information Systems