Stead, M. & Gordon, R. (2010). Providing evidence for social marketing's effectiveness. In J. French, C. Blair-Stevens, D. McVey & R. Merritt (Eds.), Social marketing and public health: Theory and practice (pp. 81-96). Oxford: Oxford University Press.
Please refer to publisher version or contact your library.
Publication Details
Stead, M. & Gordon, R. (2010). Providing evidence for social marketing's effectiveness. In J. French, C. Blair-Stevens, D. McVey & R. Merritt (Eds.), Social marketing and public health: Theory and practice (pp. 81-96). Oxford: Oxford University Press.