"A systematic review of social marketing effectiveness" by Martine Stead, Ross Gordon et al.

Faculty of Health and Behavioural Sciences - Papers (Archive)

A systematic review of social marketing effectiveness

Martine Stead
Ross Gordon, University of WollongongFollow
Kathryn Angus
Laura McDermott

42073

Stead, M., Gordon, R., Angus, K. & McDermott, L. (2007). A systematic review of social marketing effectiveness. Health Education, 107 (2), 126-191.

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