Critical social marketing: assessing the impact of alcohol marketing on youth drinking

Authors

Ross Gordon, University of WollongongFollow
Fiona Harris, Institute of Social Marketing Stirling UK
Anne Marie Mackintosh, Institue for Social Marketing Scotland UK

RIS ID

41659

Publication Details

Gordon, R., Harris, F. & Mackintosh, A. (2009). Critical social marketing: assessing the impact of alcohol marketing on youth drinking. Australia and New Zealand Marketing Academy Conference