Title

Re-thinking and re-tooling the social marketing mix

RIS ID

43491

Publication Details

Gordon, R. (2012). Re-thinking and re-tooling the social marketing mix. Australasian Marketing Journal, 20 (2), 122-126.

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Link to publisher version (DOI)

http://dx.doi.org/10.1016/j.ausmj.2011.10.005