Publication Details

Barrie, L. R., Jones, S. C. & Wiese, E. M. (2009). "Ice is crazy but if you just smoke a bit of dope it's not that bad": Formative research for a drug-driving social marketing campaign in the ACT. International Nonprofit and Social Marketing Conference (pp. 1-8). Melbourne: Victoria University and Swinburne University of Technology.


Road traffic accidents are one of the two leading specific causes of disease and injury burden in people aged 15-24 years. There are a number of factors that have been found to be associated with motor vehicle accidents and fatalities some of which (e.g., speeding and drink-driving) have been heavily targeted by social marketing campaigns and legislative actions. Drug driving has been found to be associated with motor vehicle accidents, particularly among younger drivers, but the potential for social marketing in this area has received little attention. This paper reports on a qualitative study designed to examine young drivers knowledge and attitudes regarding drug-driving, as the formative research for a potential drug-driving social marketing program in the Australian Capital Territory (ACT).