Consumer co-creation of product quality: examining home advantage in State-of-Origin rugby

Authors

Charles S. Areni, University of SydneyFollow

RIS ID

108666

Publication Details

Areni, C. S. (2011). Consumer co-creation of product quality: examining home advantage in State-of-Origin rugby. Proceeding of the ANZMAC 2011 Conference (pp. 1-7).

Link to publisher version (URL)

Australia and New Zealand Marketing Academy Conference 2011

Abstract

Results of 84 State of Origin rugby league matches were analysed to determine the extent of home advantage(HA). When the Queensland Maroons play at home in Lang Park/Suncorp Stadium they win 64% of the time (30 wins, 17 losses), with an average point spread of +4.32 points. However, they win only 43% of the time (16 losses, 21 losses) when they are away in New South Wales, with the average spread of-2.76. The contingencies for winning percentage (21 = 3.55, p < .06) and point spread (t1,83 = 2.5, p < .02) are significant, indicating that HA exists.