Ideas are cheap, it's a coach that business really needs

Authors

Gordon B. Spence, University of WollongongFollow
Padraig B. O'Sullivan, University of Wollongong

RIS ID

91512

Publication Details

Spence, G. & O'Sullivan, P. (2013). Ideas are cheap, it's a coach that business really needs. The Conversation, 5 November 1-2.

Link to publisher version (URL)

The Conversation

Abstract

"We want to be innovative" is a catch cry of most Australian organisations. Little wonder. Australian companies are among the least proficient innovators in the OECD and seem to fail at creating the conditions needed for innovation to flourish.