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Constructing a corporate social responsibility reputation using corporate image advertising
Alan A. Pomering, University of WollongongFollow Lester W. Johnson, University of Melbourne
Journal Article
Pomering, A. A. & Johnson, L. (2009). Constructing a corporate social responsibility reputation using corporate image advertising. Australasian Marketing Journal, 17 (2), 106-114.
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Publication Details
Pomering, A. A. & Johnson, L. (2009). Constructing a corporate social responsibility reputation using corporate image advertising. Australasian Marketing Journal, 17 (2), 106-114.