The opportunity to gain professional industry experience for accounting students whilst undertakingtheir undergraduate degree provides them with both a competitive edge in the marketplace and anopportunity to experience the activities undertaken in their chosen profession. Structured experientiallearning programmes enables students the practical opportunity to apply their knowledge in anindustry context and to reflect on their personal learning journey. This paper presents an innovativeand flexible internship programme which based upon an e-learning framework fosters learning throughreflection based assessments. Through a preliminary investigation, it is revealed that accountingstudents after undertaking this programme, reveal learning pertaining to their workplacepreparedness, understanding of accounting principles and taught concepts, generic skill enhancementand consolidation of accounting as their chosen professional career. The paper suggests that such aprogramme as the one examined will contribute to the professional bodies expectations of accountinggraduates to possess key cognitive and behavioural skills.