This paper reviews different aspects of friction and asperity contacts in strip rolling. The mixed film lubrication model considers the effect of asperity flattening and the lubrication within the working zone. The oil concentration of the emulsion at entry and throughout the roll bite is considered together with the thermal effects of the contacts. The actual area of contact due to asperity deformation can be determined from a 3-wavelength FEM model. The deformation of a randomly generated surface of the hot strip with oxide scale can also be modeled by an FEM method. The friction variation in the roll bite can be determined by a sensor roll, and the average friction determined from the forward slip by the marking method or laser Doppler method. The friction models in FEM modeling are also discussed.