Strip shape is an important factor affecting the strip quality significantly during cold rolling of thin strip. In the paper, finite element simulation models of the strip shape in cold rolling for both symmetrical and asymmetrical rolling cases were successfully developed. The strip edge drop and the effect of the rolling force on the strip shape (the thickness distribution along the strip width) have been obtained. The developed finite element model has been verified with the experimental value, which shows they are in good agreement. The obtained results are applicable to control the rolled thin strip shape during cold rolling practice.