In recent years there is a growth in the number of companies that offers cloud storage solutions. From user’s perspectives, it is becoming a challenging task to choose which cloud storage to use and from whom, based on user’s needs. In this context, no framework can evaluate the decision criteria for selection of cloud storage services. This paper proposes a solution to this problem by identifying the cloud storage criteria and introduces the PAPRIKA approach for measuring the criteria of cloud storage based on client’s preference. This work demonstrated the applicability of the framework (decision model) by testing it with eleven users of cloud storage services. The results showed that the model could help users in making a more informative decision about cloud storage services.