Dispersive shock waves (DSWs), also termed undular bores in fluid mechanics, governed by the non-local Whitham equation are studied in order to investigate short wavelength effects that lead to peaked and cusped waves within the DSW. This is done by combining the weak nonlinearity of the Korteweg-de Vries equation with full linear dispersion relations. The dispersion relations considered are those for surface gravity waves, the intermediate long wave equation and a model dispersion relation introduced by Whitham to investigate the 120◦peaked Stokes wave of highest amplitude. A dispersive shock fitting method is used to find the leading (solitary wave) and trailing (linear wave) edges of the DSW. This method is found to produce results in excellent agreement with numerical solutions up until the lead solitary wave of the DSW reaches its highest amplitude. Numerical solutions show that the DSWs for the water wave and Whitham peaking kernels become modulationally unstable and evolve into multi-phase wavetrains after a critical amplitude which is just below the DSW of maximum amplitude.