The important factor disturbing the modern power systems today is load flow control. The Unified Power Flow Controller (UPFC) is an effective way for controlling the power flow and can provide damping capability during transient conditions. The UPFC is controlled conventionally using PI controller. This paper presents two robust controllers to improve the performance of the UPFC. The first is a RST controller based on the principle of pole placement and the second is an intelligent controller based on the principle of fuzzy logic optimized by Genetic Algorithm (GA).