Managing the sporting events environment : an empirical model of attendance motivations
John Hall, Deakin University
G Barry O'Mahony, University of WollongongFollow
Julian Vieceli, Deakin University
Hall, J., O'Mahony, G. Barry. & Vieceli, J. 2010, 'Managing the sporting events environment : an empirical model of attendance motivations', Academy of Marketing. Conference, pp. 67-77.
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