Publication Details

Shen, K. & Khalifa, M. 2010, 'Facebook usage among Arabic college students: preliminary findings on gender differences', International Journal of e-Business Management, vol. 4, no. 1, pp. 53-65.


With immense popularity and candid participation, social networking sites (SNS), e.g., Facebook, have great impacts on both commercial and social life. Despite their popularity, research on SNS is far behind the practice. Particularly, research outside the western countries is very limited, given the global nature of SNS. With the young generation of Arabic world embarking on Internet, SNS, particularly Facebook, have become a main arena for their identity construction, and relationship development, playing a vital role in shaping future society. Thus, the purpose of this exploratory study is to provide descriptive information about the use of Facebook by Arabic college students with a focus on gender differ-ences in motivations and perceived consequences of Facebook usage. This study represents an initial attempt to tackle the SNS phenomena in the Arabic world and its results suggest a promising research opportunity in gender differences in SNS usage pattern. By contributing the empirical evidence from the UAE, our study helps understand the regional uniqueness in SNS usage.



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