SME entry into an emerging market: a resource-based and institutional approach

Authors

Valerie J. Lindsay, University of WollongongFollow
Michel Rod, Carleton University
Nicholas Ashill, Victoria University of Wellington

RIS ID

102316

Publication Details

Lindsay, V., Rod, M. & Ashill, N. 2015, 'SME entry into an emerging market: a resource-based and institutional approach', Proceedings of the Academy of Marketing Conference, Academy of Marketing, Ireland, pp. 1-16.

Abstract

SMEs experience different and more pronounced challenges when entering foreign markets, compared with MNEs. This is most evident in terms of resources and the firms' ability to respond to institutional differences in a host market. This study explores the interactions between SMEs' utilisation of internal and external resources, and the influence of home and host country institutions in the foreign market entry process.