ARAMEX PJSC: Carving a competitive advantage in the global logistics and express transportation service industry



Publication Details

Balakrishnan, M. Stephens. 2013, 'ARAMEX PJSC: Carving a competitive advantage in the global logistics and express transportation service industry', Actions and insights - Middle East North Africa : East meets West, Emerald Group Pub, Bingley. pp. 15-67.

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Emerald Group Publishing


Fadi Ghandour, the Founder and CEO of Aramex, announced at the 2012 Aramex Annual Conference that he was stepping down as CEO. While this took the community by surprise, it presented new growth opportunities for Aramex. After 30 years at the helm, Fadi was to be succeeded by regional head, Hussein Hachem, the CEO of Middle East and Africa, who joined the company in 1991. Fadi would remain as Vice Chairman, focusing on 'strategic expansions, new investments and sustainability'. For Aramex, to build on its business success in the Middle East (ME), it needed to identify new markets, new products and expand its community activities to more countries. For Fadi, remaining close to the community and creating an intrapreneurial culture was a key requirement (see Exhibit 1.1). He had always been passionate about being engaged in social activism and was looking for ways to channel corporate activism. He believed strongly that the private sector had a role to play in the development of civil societies. As Fadi and Hussein discussed the way forward, they realized there were many hidden opportunities in a world struggling with recession and the increasing competition in the ME region. The mission for Aramex was to be recognized as one of the top five global logistics and express transportation service providers. They had a competitive edge in emerging markets, and they knew the route to sustainable growth was to capitalize on this opportunity using organic growth, acquisitions and strategic alliances.

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