Publication Details

Balakrishnan, M. Stephens. & Moonesar, I. 2012, 'Advanced technology investment company (ATIC): a destination global champion', in M. Stephens. Balakrishnan, I. MICHAEL, I. Moonesar & T. Rogmans (eds), Actions and Insights - Middle East North Africa: Managing in Uncertain Times, 1 edn, Emerald, UK. pp. 69


Ibrahim Ajami, looked out of the plane window as it descended into the Abu Dhabi International airport. He was on a trip around the world Abu Dhabi– Germany – New York – Singapore - Abu Dhabi. As the early morning sun hit HQ, the unique round shaped building on the edge of Yas Island, Abu Dhabi and the windows lit up for a moment with the rich colors of a fiery sun, Ibrahim contemplated the progress Advanced Technology Investment Company (ATIC) had made in its short three year of existence since 2008 with him in charge as the Chief Executive Officer (CEO). From a company of 2 individuals they had grown to almost 100 employees. They were managing assets valued at over US$ 40 billion with revenues of US$3.5 billion with over 12,000 employees spread over 8 manufacturing plants and sites in 4 countries [VERIFY]. The bigger challenge for ATIC as a flagship destination champion organization was to find ways to quickly kick-start the transformation in line with the Abu Dhabi Vision 2030[1] in a healthy and meaningful way. Secondly as ATIC increased its reach globally in terms of acquisitions and customers, they needed to find ways to integrate potentially orthogonal cultures to create a cohesive Multi-National Company (MNC). The biggest challenge according to Ibrahim is “How can ATIC play a role in positioning the UAE, particularly Abu Dhabi in the Middle East as a strong contender for technology innovation and high technology manufacturing.”

[1] Abu Dhabi 2030