Strategic branding of destinations: a framework
Melodena Stephens Balakrishnan, University of WollongongFollow
Balakrishnan, M. 2009, 'Strategic branding of destinations: a framework', European Journal of Marketing, vol. 43, no. 5/6, pp. 611-629.
Please refer to publisher version or contact your library.
Since January 24, 2013
My Account |