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Arijit Sikdar, University of WollongongFollow Prakash Vel, University of WollongongFollow
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Sikdar, A. & Vel, P. 2010, 'Getting the customer interested in your innovation: role of distribution and promotion strategies', Business Strategy series, vol. 11, no. 3, pp. 158-168.
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http://dx.doi.org/10.1108/17515631011043822
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Sikdar, A. & Vel, P. 2010, 'Getting the customer interested in your innovation: role of distribution and promotion strategies', Business Strategy series, vol. 11, no. 3, pp. 158-168.