Publication Details

Saxena, R. & Gupta, B. 2012, 'Flydubai- moving aggressively to dominate sector', 2nd Advances in Hospitality and Tourism Marketing & Management Conference, Greece, pp. 01-07.


Flydubai was launched on June 01, 2009 with the vision and courage of the Government of Dubai and developers who continued to invest during the economic crisis. In a short span of two years, this airline has achieved a 200 percent increase in passengers, 78 percent increase in the number of flights, 100 percent increase in aircraft and 150 percent increase in routes. This study explores how a company’s strategic vision and appropriate moves can help in turning theories on paper into a reality even during the worst phase of recession.