Why do restaurant staff go with the flow?
Highlighting various issues in the employment of staff, this article explores motivation and the relationships between colleague support, workplace flow, and commitment. Using purposive sampling in in UK branded restaurants, it finds a strong relationship between colleague support and commitment; however, it demonstrates a negative influence on flow. Quantitative data analysis using PLS establishes conditions that should be of relevance to managers in the branded restaurant industry. It demonstrates what managers need to consider when recruiting, creating teams, and building supportive environments.