SUN rises from RANBAXY: Supply chain strategy of an Indian pharmaceutical company

Authors

Manikandan Sushmera, Swiss Business SchoolFollow
Balan Sundarakani, University of WollongongFollow

RIS ID

129297

Publication Details

Manikandan, S. & Sundarakani, B. 2019, 'SUN rises from RANBAXY: Supply chain strategy of an Indian pharmaceutical company', in V. Pereira & A. Sikdar (eds), Business and Management Practices in South Asia: A Collection of Case Studies, Palgrave MacMillan, Singapore. pp. 259-279.

Abstract

The case study critically examines the supply chain strategy of 'SUN pharma' company and its acquisition strategy of Ranbaxy. The case illustrates the story of the mergers and acquisition from a supply chain theory point of view and thereby states how SUN has moved forward from its regional presence to global expansion