Young people's responses to the brand name Headspace: a holistic and youth focused general practice, and exploration of possible alternative names for such a service
Description
Focus group interviews and survey data from local high school and university students showing youth perceptions and responses to Headspace branding and investigation of alternative branding options. These sudies were done in conjunction with the Illawarra Division of General Practice.
Keywords
Headspace, youth, mental, health, IDGP
Publisher
University of Wollongong
Recommended citation
Jones, Sandra (2011) Young people's responses to the brand name Headspace: a holistic and youth focused general practice, and exploration of possible alternative names for such a service. University of Wollongong.
Persistent identifier (Handle)
Collection period
2007
FoR codes (2008)
1505 MARKETING, 1117 PUBLIC HEALTH AND HEALTH SERVICES