RIS ID
26370
Abstract
This essay discusses the publishing and marketing issues in Asian-Australian writing. It charts the writer's journey from a distinct voice (and cultural sensibility) with which s/he can create a literary niche, and how this niche is eventually transformed/hijacked into the 'Asian-Australian brand' by the market.
Link to publisher version (URL)
COinS
Publication Details
Bobis, M. C. (2008). ''Voice-Niche-Brand'': marketing Asian-Australianness. Australian Humanities Review, (45), 119-125.