Role of advertising in oligopolistic markets: theory and evidence

Authors

M M. Metwally, University of WollongongFollow

Publication Date

1991

Recommended Citation

Metwally, M M., Role of advertising in oligopolistic markets: theory and evidence, Department of Economics, University of Wollongong, Working Paper 91-4, 1991, 23.
https://ro.uow.edu.au/commwkpapers/307

Abstract

This paper offers a theoretical discussion of a number of criteria that may be used in distinguishing the role of advertising in an oligopolistic market framework. Empirical evidence is obtained by testing single and simultaneous equation models using Australian data related to the banking industry.